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simple book
a unique photo program
Now in its second edition
including the stunning Yellowstone National Park and the spectacular Niagara Falls
skilled professionals
Designing Health Messages Victoria Gonzalez-Rivera simple bookHow do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behaviour change. This book will be an essential
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